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  1. Directory
  2. Faculty
  3. Nataliya L. Wright

Nataliya L. Wright

Assistant Professor of Business
Management Division
Nataliya Wright
Areas of Expertise
Artificial Intelligence (AI), Entrepreneurship & Innovation, Globalization, Strategy
Contact
Office: 934 Kravis
E-mail: [email protected]
Links
Personal Website
Curriculum Vitae
LinkedIn

Nataliya Langburd Wright is an Assistant Professor in the strategy area and Chazen Senior Scholar at Columbia Business School. Her research focuses on entrepreneurial strategy, particularly the role of strategic technological and market choices in global entrepreneurial growth. It is published in the Strategic Management Journal and Research Policy and earned awards from the Academy of Management, PTC, the Columbia Business School Digital Future Initiative, and the Strategic Management Society. She serves on the editorial review board of Organization Science.

Professor Wright’s research draws inspiration from her prior policy work as a senior consultant and staff economist at the World Bank and White House and startup work as a co-founder, adviser, and board member. She earned her PhD from Harvard Business School, MPhil from the University of Cambridge, and BA from Yale University.

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Wright, Nataliya, Frank Nagle, and Shane Greenstein
. “Open source software and global entrepreneurship.”
Research Policy
vol.
52
, no.
9
(November 01, 2023):
104846
.
Explore Further about Open source software and global entrepreneurship
Journal Article
Wright, Nataliya, Rembrand Koning, and Tarun Khanna
. “Judging foreign startups.”
Strategic Management Journal
vol.
44
, no.
9
(September 01, 2023):
2195
-
2225
.
Explore Further about Judging foreign startups
Working Paper
Impink, Michael, Nataliya Wright , and Rob Seamans
. Corporate accelerators and global entrepreneurial growth. June 12, 2025.
Explore Further about Corporate accelerators and global entrepreneurial growth
Working Paper
Teng, Nina, Nataliya Wright , and Olenka Kacperczyk
. Do Disruptive Startups Attract Better Talent? Evidence from a Hiring Field Experiment in India. April 26, 2025.
Explore Further about Do Disruptive Startups Attract Better Talent? Evidence from a Hiring Field Experiment in India
Working Paper
Bearson, Dafna and Nataliya Wright
. Strategic Targeting and Unequal Global Adoption of Artificial Intelligence. April 11, 2025.
Explore Further about Strategic Targeting and Unequal Global Adoption of Artificial Intelligence
Working Paper
Wright, Nataliya and Ed Saiedi
. The mid-sized market trap in entrepreneurial scaling. December 31, 2024.
Explore Further about The mid-sized market trap in entrepreneurial scaling
Working Paper
Wright, Nataliya and F. Christopher Eaglin
. The impact of communicating strategy on employee ideas: Evidence from a global startup field experiment. August 28, 2024.
Explore Further about The impact of communicating strategy on employee ideas: Evidence from a global startup field experiment
Working Paper
Wright, Nataliya
. Where strategic reasoning matters: Evidence from a global startup field study. August 07, 2024.
Explore Further about Where strategic reasoning matters: Evidence from a global startup field study
Working Paper
Wright, Nataliya, Stine Grodal, and Laura Huang
. International exposure and entrepreneurial pivoting. July 29, 2024.
Explore Further about International exposure and entrepreneurial pivoting
Working Paper
Cowgill, Bo, Pablo Hernández-Lagos, and Nataliya Wright
. Does AI cheapen talk? Theory and evidence from global entrepreneurship and hiring. July 26, 2024.
Explore Further about Does AI cheapen talk? Theory and evidence from global entrepreneurship and hiring
Working Paper
Wright, Nataliya
. Where to learn new market demand: Evidence from a digital product platform. May 21, 2024.
Explore Further about Where to learn new market demand: Evidence from a digital product platform
Working Paper
Wright, Nataliya, Frank Nagle, and Shane Greenstein
. Contributing to growth? The strategic role of open source software for global startups. January 18, 2024.
Explore Further about Contributing to growth? The strategic role of open source software for global startups
Newspaper/Magazine Article
Wright, Nataliya and Ed Saiedi
. “How startups scale into new markets: Large-scale evidence from digital language tools.”
Academy of Management Proceedings
. July 09, 2024.
Explore Further about How startups scale into new markets: Large-scale evidence from digital language tools
Newspaper/Magazine Article
Goh, Lesly and Nataliya Wright
. “Nurturing entrepreneurial scaling in Africa.”
The Brookings Institution Foresight Africa 2024
. January 01, 2024.
Explore Further about Nurturing entrepreneurial scaling in Africa
  • Courses
  • Case Studies
Course
B6502: Strategy Formulation
View Course on Strategy Formulation
Course
B9515: (PhD) Proseminar
View Course on (PhD) Proseminar
Case Study
Nagle, Frank, Shane Greenstein, Maria Roche, Nataliya Wright , and Sarah Mehta
. Copilot(s): Generative AI at Microsoft and GitHub. 
Harvard Business School Case 624-010
, 2023.
Explore Further about Copilot(s): Generative AI at Microsoft and GitHub
Case Study
Koning, Rembrand, Andy Wu, Nataliya Wright , and Tarun Khanna
. MassChallenge. 
Harvard Business School Case 720-469
, 2020.
Explore Further about MassChallenge
Case Study
Jones, Geoffrey, Tarun Khanna, Nataliya Wright , and Morgan Spencer
. Innovation and business in emerging markets. 
Harvard Business School Case 319-110
, 2019.
Explore Further about Innovation and business in emerging markets
Case Study
Jones, Geoffrey, Tarun Khanna, Nataliya Wright , and Morgan Spencer
. Corruption and business in emerging markets. 
Harvard Business School Case 319-054
, 2018.
Explore Further about Corruption and business in emerging markets
  • Awards & Honors
2024

Academy of Management Best Paper Designation

2022

Strategy Research Foundation Dissertation Scholar

  • In the Media
  • Articles
In the Media

Southeast Asia's tech startups are chasing the American dream

Business Insider
In the Media

How AI Tools Are Interfering with the Hiring Process

Success
In the Media

'The wrong side of history' on AI

BBC Tech Decoded
In the Media

Scaling Globally: Prof. Nataliya Wright on Growth Strategies for Tech Startups

Business Talks
In the Media

Fresh Frontiers in Entrepreneurship and Innovation

Columbia Business
Article

Did AI Write That Pitch? The Impact of Generative AI on Hiring and Startup Evaluations

Read More about Did AI Write That Pitch? The Impact of Generative AI on Hiring and Startup Evaluations
Article

AI’s Wrench in the Job Application Process: New Research Exposes the Global Hiring Dilemma

Read More about AI’s Wrench in the Job Application Process: New Research Exposes the Global Hiring Dilemma
Article

New York City’s Remarkable Rise as an Innovation Hub

Read More about New York City’s Remarkable Rise as an Innovation Hub
Article

Breaking Down Walls: How Open Source Software Drives Entrepreneurial Activity

Read More about Breaking Down Walls: How Open Source Software Drives Entrepreneurial Activity
  • CaseWorks
This faculty member has no associated CaseWorks cases currently.

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