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  3. Oliver Chen

Oliver Chen

Adjunct Associate Professor of Business
Marketing Division
Oliver Chen
Areas of Expertise
Marketing
Contact
Office: 580 Kravis
E-mail: [email protected]

Oliver Chen is a Managing Director and senior equity research analyst covering retail and luxury goods.  Mr. Chen’s deep understanding of the consumer and his ability to forecast the latest trends and technological changes that will impact the retail space has set him apart from his peers. Oliver’s broad coverage and circumspect view make him the thought partner of retail and brand leaders.  His coverage of the retail sector has led to numerous industry awards and press coverage from CNBC, Bloomberg, The New York Times, Financial Times, Barron’s, The Wall Street Journal, and others. Mr. Chen was recognized on the 2018 and 2017 Institutional Investor All-America Research team as a top analyst in the retailing/department stores & specialty softlines sector.  Mr. Chen was also selected as a preeminent retail influencer as he was named to the National Retail Federation (NRF) Foundation’s “2019 List of People Shaping Retail’s Future.” Considered an “industry expert,” Mr. Chen frequently appears as a speaker/panelist at key industry events. Mr. Chen is also an Adjunct Professor in Retail and Marketing at Columbia Business School, teaching the course “New Frontiers in Retailing.”

Prior to joining Cowen in 2014, he spent seven years at Citigroup, covering a broad spectrum of the U.S. consumer retail landscape, including specialty stores, apparel, footwear & textiles, luxury retail, department stores, and broadlines. Before Citigroup, he worked in the investment research division at UBS, in the global mergers and acquisitions/strategic planning group at PepsiCo International, and in JPMorgan’s consumer products/retail mergers and acquisitions group.

Mr. Chen holds a bachelor of science degree in business administration from Georgetown University, a master’s of business administration from the Wharton School at the University of Pennsylvania, and is a CFA charterholder. At the Wharton School, Mr. Chen was a recipient of the Jay H. Baker Retail Award for impact in retailing and was a co-founding president of the Wharton Retail Club. He also serves as a member of the PhD Retail Research Review Committee for the Jay H. Baker Retailing Center at the Wharton School.  Mr. Chen was recognized in the Wharton School’s “40 Under 40” brightest stars alumni list in 2017.

Mr. Chen’s passion for the sector began at the age of 12 when he began working with his parents at their retail business in Natchitoches, Louisiana.

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Course
B8604: Frontiers in Retailing
View Course on Frontiers in Retailing
  • Awards & Honors
  • In the Media
  • Articles
In the Media

Walmart Is Still a Top Idea for Us as It’ll Keep the Lowest Prices, Says TD Cowen’s Chen

CNBC
In the Media

The Resurgence of the Beauty Marketplace

WWD
In the Media

Louis Vuitton Is Making the Move to High-End Home Decor

Masion Global
In the Media

Luxury Grapples with Disillusionment and Fragile Recovery in China

Women's Wear Daily
In the Media

TD Cowen’s Oliver Chen: Luxury Retail Space Is Somewhat Fragile Right Now

CNBC
In the Media

Themes to Watch as Brands Contend with the End of the Beauty Boom

Beauty Independent
In the Media

Nearly Half of Credit Card Users Are Carrying Debt — It May Take Months, or Years, to Pay Off

CNBC
In the Media

A Gen Z Version of QVC? Inside Tiktok’s Push to Become a Watch-and-Shop Destination

Los Angeles Times
In the Media

https://www.bloomberg.com/news/audio/2024-12-03/bloomberg-surveillance-tv-december-3rd-2024

Bloomberg
In the Media

Target’s Slow Rebound Frustrates Investors, Sends Shares Falling

BNN Bloomberg
In the Media

Halloween Costume Chain Spirit Bet on the Pop-up Model and Won

CBS News
In the Media

The Changing Role of a Creative Director

The Zoe Report
In the Media

Impact of Slowing Consumer Spending on Target's Profit

BNN Bloomberg
In the Media

Bloomberg Surveillance TV: August 6, 2024

Bloomberg "Surveillance"
In the Media

Why Macy's Turnaround 'Will Take Time': Analyst

Yahoo! Finance
In the Media

Retail: Theft hurting big names like Ulta, Target

Yahoo Finance
In the Media

Cowen's Oliver Chen: China a Big Deal for Luxury

Bloomberg TV
In the Media

Walmart’s Strong Grocery Business Will Help Boost Stability

CNBC TV
In the Media

How LVMH Became A $500 Billion Luxury Powerhouse

CNBC
In the Media

Hot Picks: Luxury Retail

Bloomberg
In the Media

Walmart+ vs. Amazon Prime: ‘Convenience Is Something Consumers Value’

Yahoo Finance
In the Media

Cowen’s Oliver Chen explains why he likes Macy’s

CNBC
In the Media

Shoppers are back for Black Friday this year

CNBC TV
  • CaseWorks
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