Ross Goldenberg

Ross Goldenberg has spent his career commercializing and scaling products - digital and physical - for organizations ranging from early stage startups to Fortune 500 companies.

For the last ten years, Ross served as Co-Founder and Co-CEO of SiteCompli, a B2B SaaS platform in the real estate tech space, where he led the company from inception to exit. This experience included all the key phases of the business lifecycle – from attaining product market fit, to raising capital and optimizing the go-to-market strategy, to scaling operations. Under Ross’ leadership, SiteCompli successfully exited to a rollup backed by Insight Partners and Goldman Sachs. In the process, SiteCompli attained market penetration of over 75% of NYC’s top real estate managers including most of NYC’s iconic buildings and institutions.

Previous to SiteCompli, Ross worked primarily for two public companies managing various aspects of product development and product management/marketing. At Kraft Foods, he oversaw new products and online customer acquisition for the Gevalia Brand of coffee. At United Online / NetZero he led the consumer launch of NetZero HiSpeed and was instrumental in growing it into a $100M+ product line within two years.

Currently, Ross advises companies across the US in the capacity of advisor, independent board member, and/or investor. His practice is focused primarily on product and growth strategies for organizations ranging in industry and size.

Ross can frequently be found in NYC speaking about entrepreneurship, business leadership and technology and has addressed such audiences as the NYS Bar Association, the attendees of The New York State Invention Convention and the MBA students at Columbia Business School. In 2003 Ross authored a chapter in Online!, a book by PC Magazine columnist John Dvorak.

Ross holds an MBA from Columbia University and a BFA from New York University. He lives in Westchester with his wife and two children.