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The great 2028 Olympic ticket crashout, explained

Date Published
April 27, 2026
Section
In the Media
Areas of Expertise
Business & Society
From:
CBS In the News

Columbia Business School's Professor Brett House was quoted in Vox examining why host cities rarely come out ahead financially from events like the Olympics, in the context of the LA 2028 ticket-buying frustrations. In the piece, House explains that the Olympics and similar mega-events such as the World Cup are prone to cost overruns, with organizing bodies like the IOC and FIFA often prioritizing their own interests over local needs. He also cautions that the economic benefits organizers promise to host cities are difficult to quantify and rarely materialize at the scale claimed.

Mentioned Faculty

Brett House

Brett House

Professor of Professional Practice in the Faculty of Business
Economics Division
Mentioned On
Vox
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