How Is Your Location Data Really Tracked? You’d Be Surprised.
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Mentioned Faculty
Sandra Matz
David W. Zalaznick Associate Professor of Business
Management Division
Sandra Matz
David W. Zalaznick Associate Professor of Business
Management Division
Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer science – including machine learning, experimental designs, online surveys, and field studies – to explore the relationships between people’s psychological characteristics (e.g. their personality) and the digital footprints they leave with every step they take in the digital environment (e.g. their Facebook Likes or their credit card transactions).
