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Kraft-Heinz Breakup Signals Shifts in the Consumer Packaged Goods Industry

Date Published
September 15, 2025
Section
In the Media
Areas of Expertise
Consumer Behavior Marketing Strategy
From:
CBS In the News

Retail Brew, part of Morning Brew, featured Columbia Business School adjunct professor Stephen Zagor in coverage of the Kraft-Heinz split. He discussed how shifting consumer preferences and evolving industry dynamics are driving major changes across the consumer packaged goods (CPG) sector.

 

Mentioned Faculty

Columbia Business School

Stephen Zagor

Adjunct Associate Professor of Business
Management Division
Mentioned On
Retail Brew
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