One Product, so Many Prices: Unit Price, List Price, ‘MSRP.’ Which One Matters at the Checkout?
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Mentioned Faculty
Mark Cohen
Director of Retail Studies
Marketing Division
Adjunct Professor of Business
Marketing Division
Mark Cohen
Director of Retail Studies
Marketing Division
Adjunct Professor of Business
Marketing Division
Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of Lazarus Department Stores. He has also held positions with Abraham & Strauss, The Gap, Lord Taylor, Mervyn's and Goldsmith's Department Stores.
