From:
Columbia Business School’s Stephen Zagor spoke with Marketplace about Panera Bread’s introduction of a $10 value meal aimed at attracting customers facing rising food and living costs. Zagor explained that value-focused pricing strategies can help restaurants retain customers during periods of economic strain, particularly when consumers are feeling pressure from inflation. He noted that the success of such promotions depends on both simplicity and customer perception of value, as diners respond strongly to how a meal tastes and whether they feel they made a good purchase.
