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Columbia Business School Professor Kathryn Harrigan spoke with USA Today reporter Daniel de Visé about Netflix’s acquisition of Warner Bros. Discovery and how the merger could reshape the experience for subscribers. Harrigan explained that while consolidation may streamline operations and strengthen Netflix’s content portfolio, it also raises concerns about pricing power, reduced competition, and potential limitations on consumer choice. She emphasized that the combined company will need to balance cost efficiencies with maintaining the diverse, high-quality programming that attracts and retains viewers.
