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Columbia Business School’s Professor Tianyi Peng spoke with Retail Dive reporter Dani James about insights from the School’s recent AI Summit, where industry leaders and researchers gathered to explore how generative AI is reshaping retail. Professor Peng discussed the rise of AI-generated digital twins and their potential to transform consumer engagement, supply-chain planning, and product development. He emphasized that as retailers increasingly integrate AI-powered tools from chatbots to predictive modeling, companies will need to balance personalization, operational efficiency, and responsible data governance.
