- Date Published
- Section
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In the Media
- Areas of Expertise
- AI & Transformative Tech Business & Society Strategy
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Columbia Business School’s Rita McGrath spoke with Forbes about the concept of “strategic centering” and how it can help organizations anchor to a clear core mission in a rapidly evolving digital environment. McGrath explained that companies that stay focused on their central purpose are better positioned to drive innovation, create value, and adapt to technological change. Her insights highlight how aligning strategy with mission can enable organizations to navigate disruption and sustain long-term growth.
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Forbes