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Columbia Business School adjunct professor Stephen Zagor spoke with St. Louis Post-Dispatch reporter Ian Froeb about the challenges facing the restaurant industry amid shifting consumer habits, rising costs, and ongoing economic uncertainty. Zagor explained that while social media can generate visibility and help restaurants build community, it is not a reliable substitute for strong operations, compelling menus, and consistent customer experiences. He emphasized that restaurants must balance digital presence with sound business fundamentals to remain resilient in a volatile marketplace.
