Subway Announces It Is Switching Coke Products for Pepsi
Highlighted by Columbia Business School, this media piece showcases Topics and Areas of Expertise about our esteemed faculty.
The content is specifically curated from the publication that showcased the mentioned faculty and/or research, emphasizing its contributions in various fields.
The featured Topics and Areas of Expertise reflects the school's commitment to sharing valuable insights and knowledge.
Mentioned Faculty
Matthew Quint
Director
Center on Global Brand Leadership
Adjunct Assistant Professor
Marketing Division
Matthew Quint
Director
Center on Global Brand Leadership
Adjunct Assistant Professor
Marketing Division
Matthew Quint is Director of the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference.
