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  1. Directory
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  3. Matthew Quint

Matthew Quint

Director
Center on Global Brand Leadership
Adjunct Assistant Professor
Marketing Division
Matthew Quint
Contact
Office: 693 Geffen
Phone: (212) 8538587
E-mail: [email protected]
Links
LinkedIn

Matthew Quint is Director of the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference. Prior to joining the Business School, Matthew held positions at Columbia University in which he developed the Columbia Center on Sustainable International Investment and managed print and digital communications materials for Columbia Law School. Matthew was also the Assistant Counselor (Nuclear Science & Technology) at the Embassy of Australia in Washington, D.C., where he was instrumental in extending the Foreign Research Reactor Spent Nuclear Fuel program. Matthew holds a B.A. in Political Science and History from Cornell University and a M.S. in Strategic Communications from Columbia University. Matthew is also a board member of New York City Children's Theater and past board member of the American Marketing Association New York. He enjoys listening to music, both recorded and live.

Joined CBS
2009

All Activities

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This faculty member has no associated courses currently. Please check back next semester.
  • Awards & Honors
  • In the Media
  • Articles
In the Media

A New Generation Is Loving Steve Madden, and He Is Here for It

The New York Times
In the Media

Nike Is Betting Kim Kardashian Can Be Its Next Michael Jordan

Insider
In the Media

Nike Is Betting Kim Kardashian Can Be Its Next Michael Jordan

Insider
In the Media

Overcoming Barriers to Growth through Innovation

Constructioneer
In the Media

TikTok Lifted This Family out of Public Housing. See Their Life before and After.

The Washington Post
In the Media

Why Giving Shoppers an Easy Way to Return Items Has Become Retail Gold

Fast Company
In the Media

Subway Announces It Is Switching Coke Products for Pepsi

Today
In the Media

Verizon and Beyoncé Both Win with Super Bowl Album Announcement

ADWeek
In the Media

This Is the Era of Zombie Twitter

Wired
In the Media

"Bloomberg Markets: The Close" (07/07/2023)

Bloomberg TV
In the Media

A Campaign to Remind Us That We Love New York (City)

The New York Times
In the Media

Malls Turn to Luxury Retailers

Marketplace Radio
In the Media

Pepsi Takes Another Shot at the Coffee Market

Marketplace Radio
  • CaseWorks
Case ID
200503

Transforming LEDVANCE: Lighting for the Smart Home and Global IoT Marketplace

What strategic direction should LEDVANCE take to optimize the opportunities presented by the proliferation of Smart Home products and the prospect of integrating its lighting products to the Internet of Things?

View Case on Transforming LEDVANCE: Lighting for the Smart Home and Global IoT Marketplace

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