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Columbia Business School Professor Rita McGrath spoke with Forbes contributor Daisy Auger-Domínguez about the leadership challenges facing corporate America in 2026. McGrath argued that organizations can no longer rely on long-term, stable competitive advantages in fast-changing markets. Instead, she emphasized the importance of embracing transient competitive advantages—building the capability to innovate continuously, reallocate resources quickly, and align teams around evolving strategic priorities. McGrath noted that leaders who foster adaptability and clarity of purpose will be better positioned to sustain growth and resilience amid ongoing disruption.
