From:
Columbia Business School’s Sandra Matz spoke with Vogue Business about how a landmark U.S. legal ruling against Meta and Google could impact brand marketing strategies. Matz discussed how findings that social media algorithms are designed to be addictive—particularly for children and teenagers—may lead to increased regulation and shifts in how brands engage with digital platforms. Her insights highlight the broader implications for advertising, consumer trust, and the ethical responsibilities of companies in the digital ecosystem.
