From:
The New York Times Magazine highlighted the work of Columbia Business School’s Professor Mark Broadie, whose golf analytics—including the widely used “strokes gained” metric—have transformed how performance is measured in professional golf. The article explores how Broadie’s data-driven approach has influenced players, coaches, and analysts, helping explain the strategic shift toward analytics in modern professional golf. His work illustrates how quantitative methods developed in academia have had a lasting impact on elite sports.
