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Where Is AI Heading Next? Back to Basics With Traditional Businesses

Date Published
April 3, 2026
Section
In the Media
Areas of Expertise
AI & Transformative Tech Artificial Intelligence (AI) Entrepreneurship & Innovation
From:
CBS In the News

Columbia Business School’s Sunny Israni spoke with Forbes about how the future of artificial intelligence is shifting away from hype-driven innovation toward practical applications in traditional businesses. Israni emphasized that many companies are still underutilizing AI, often limiting it to basic functions rather than integrating it into core operations. He highlighted the opportunity for AI to improve efficiency by automating everyday business tasks, enabling smaller companies to scale and operate more effectively. His insights underscore a broader trend toward making AI more accessible, practical, and impactful across the wider economy. 

Mentioned Faculty

Photo Image of Sunny Israni

Sunny Israni

Adjunct Assistant Professor of Business
Decision, Risk, and Operations Division
Mentioned On
Forbes
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