Authors Noel Capon and Wilfried Vonhonacker Format Book Publication Date January 1, 1999 Publisher Prentice Hall Full Citation Capon, Noel and Wilfried Vonhonacker. The Asian Marketing Case Book. Saddle River, NJ: Prentice Hall, 1999.
Full Citation Capon, Noel and Wilfried Vonhonacker. The Asian Marketing Case Book. Saddle River, NJ: Prentice Hall, 1999.