Authors Geeta Menon and Vicki Morwitz Format Chapter Publication Date January 1, 1994 Book Advances in Consumer Research Full Citation Menon, Geeta and Vicki Morwitz . “Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You.” In Advances in Consumer Research, edited by Chris T. Allen and Deborah Roedder John, 3791994.
Full Citation Menon, Geeta and Vicki Morwitz . “Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You.” In Advances in Consumer Research, edited by Chris T. Allen and Deborah Roedder John, 3791994.