Authors Don Sexton Format Chapter Publication Date January 1, 2014 Book Brand Management in Emerging Markets: Theories and Practices Full Citation Sexton, Don. “Building China's Global Brands.” In Brand Management in Emerging Markets: Theories and Practices, edited by Chong Lu Wang, China: 2014.
Full Citation Sexton, Don. “Building China's Global Brands.” In Brand Management in Emerging Markets: Theories and Practices, edited by Chong Lu Wang, China: 2014.