Authors Vicki Morwitz , Eric Greenleaf, and Eric Johnson Format Journal Article Publication Date September 1, 1998 Journal Journal of Marketing Research Full Citation Morwitz, Vicki, Eric Greenleaf, and Eric Johnson. “Divide and Prosper: Consumers’ Reactions to Partitioned Prices.” Journal of Marketing Research vol. 35, no. 4 (September 01, 1998): 453-463.
Full Citation Morwitz, Vicki, Eric Greenleaf, and Eric Johnson. “Divide and Prosper: Consumers’ Reactions to Partitioned Prices.” Journal of Marketing Research vol. 35, no. 4 (September 01, 1998): 453-463.