Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior

Authors: Vicki Morwitz and Carol Pluzinski

Format: Journal Article

Publication Date: October 1, 1996

Journal: Journal of Consumer Research

Full Citation

Morwitz, Vicki and Carol Pluzinski

. “Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior.”

Journal of Consumer Research

vol.

23

, no.

1

(October 01, 1996):

67

-

53

.