Does Detailing Pay? Teaching Note

Abstract

This note discusses the teaching objectives and regression exercise solutions for the "Does Detailing Pay?" case study.

Authors: Paul Glasserman

Format: Case Study

Publication Date: July 28, 2009

Publisher: Columbia Business School

Full Citation

Glasserman, Paul

. Does Detailing Pay? Teaching Note.

Columbia CaseWorks

:

Columbia Business School

, 2009.