Financial Analysis for Marketing Decisions

Abstract

Columbia Business School professor Noel Capon offers a guide for marketing executives focused specifically on marketing decisions and their financial implications.

Authors: Noel Capon

Format: Book

Publication Date: January 1, 2014

Publisher: Wessex Press

Full Citation

Capon, Noel

. Financial Analysis for Marketing Decisions.

Bronxville, NY

Wessex Press

, 2014.