Three experiments explored the accessibility of stereotypes and counterstereotypes following stereotype suppression. Using a lexical decision task, experiment 1 demonstrated that the counterstereotype showed greater accessibility following stereotype suppression compared to stereotype expressers and no prime control participants. Using a person perception task, experiment 2 revealed that suppression can make both the stereotype and the counterstereotype more accessible. Experiment 3 manipulated cognitive load and found evidence that the stereotype and counterstereotype are made accessible through two different processes associated with suppression: The stereotype is made accessible through the more automatic monitoring system, whereas the counterstereotype is made accessible through the resource-dependent operating system. The three experiments demonstrate a novel lack of inhibition of the counterstereotype by the stereotype, provide a clear demonstration of hyperaccessibility of suppressed stereotypes by comparing stereotype suppression to a stereotype expression condition, and contribute to the priming literature by demonstrating the interactive effects of accessibility, applicability, and judgment order on person perception evaluations.

Adam Galinsky and G. Moskowitz
Journal Article
Publication Date
Journal of Experimental Social Psychology

Full Citation

Galinsky, Adam and G. Moskowitz
. “Further ironies of suppression: Stereotype and counterstereotype accessibility.”
Journal of Experimental Social Psychology
, (September 01, 2007):