Authors Dikla Perez and Vicki Morwitz Format Newspaper/Magazine Article Publication Date Forthcoming Publication Journal of Consumer Research Full Citation Perez, Dikla and Vicki Morwitz . “How Measurement Effects Vary with Culture.” Journal of Consumer Research. Forthcoming.
Full Citation Perez, Dikla and Vicki Morwitz . “How Measurement Effects Vary with Culture.” Journal of Consumer Research. Forthcoming.