Authors Shi Zhang, Bernd Schmitt , and Hillary Haley Format Chapter Publication Date January 1, 2003 Book State of the art in research in international marketing Full Citation Zhang, Shi, Bernd Schmitt , and Hillary Haley. “Language and culture: a new approach to consumer behavior in international marketing research.” In State of the art in research in international marketing, edited by S.C. Jain, Northampton, MA: Edward Elgar, 2003.
Full Citation Zhang, Shi, Bernd Schmitt , and Hillary Haley. “Language and culture: a new approach to consumer behavior in international marketing research.” In State of the art in research in international marketing, edited by S.C. Jain, Northampton, MA: Edward Elgar, 2003.