Authors Shi Zhang, Bernd Schmitt, and Hillary Haley Format Chapter Publication Date January 1, 2003 Book State of the art in research in international marketing Full Citation Zhang, Shi, Bernd Schmitt, and Hillary Haley. “Language and culture: a new approach to consumer behavior in international marketing research.” In State of the art in research in international marketing, edited by S.C. Jain, Northampton, MA: Edward Elgar, 2003.
Full Citation Zhang, Shi, Bernd Schmitt, and Hillary Haley. “Language and culture: a new approach to consumer behavior in international marketing research.” In State of the art in research in international marketing, edited by S.C. Jain, Northampton, MA: Edward Elgar, 2003.