Authors Noel Capon and F. Mihoc Format Chapter Publication Date Forthcoming Book Handbook of Strategic Account Management Full Citation Capon, Noel and F. Mihoc. “Making the Case for Managing Strategic Accounts.” In Handbook of Strategic Account Management, edited by D. Woodburn and K. Wilson, Hoboken: Wiley, Forthcoming.
Full Citation Capon, Noel and F. Mihoc. “Making the Case for Managing Strategic Accounts.” In Handbook of Strategic Account Management, edited by D. Woodburn and K. Wilson, Hoboken: Wiley, Forthcoming.