Authors Noel Capon Format Chapter Publication Date January 1, 1994 Book AMA Management Handbook Full Citation Capon, Noel. “Marketing.” In AMA Management Handbook, edited by 3rd ed. John J. Hampton, New York: AMACOM Books, 1994.
Full Citation Capon, Noel. “Marketing.” In AMA Management Handbook, edited by 3rd ed. John J. Hampton, New York: AMACOM Books, 1994.