Authors Noel Capon Format Chapter Publication Date January 1, 2010 Book Oxford Handbook of Strategic Sales and Sales Management Full Citation Capon, Noel. “Marketing: The Anchor for Sales.” In Oxford Handbook of Strategic Sales and Sales Management, edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy, 571-596. Oxford: Oxford University Press, 2010.
Full Citation Capon, Noel. “Marketing: The Anchor for Sales.” In Oxford Handbook of Strategic Sales and Sales Management, edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy, 571-596. Oxford: Oxford University Press, 2010.