Authors Sandra Matz and Jacob B. Hirsh Format Chapter Publication Date January 1, 2017 Book The Wiley Encyclopedia of Personality and Individual Differences Full Citation Matz, Sandra and Jacob B. Hirsh. “Marketing and Personality.” In The Wiley Encyclopedia of Personality and Individual Differences, Hoboken: Wiley, 2017.
Full Citation Matz, Sandra and Jacob B. Hirsh. “Marketing and Personality.” In The Wiley Encyclopedia of Personality and Individual Differences, Hoboken: Wiley, 2017.