Abstract
The value of a business depends on its future not its past. Nonetheless, some managers base key decisions on backwards-looking metrics or models that have been shown to be inappropriate in many situations.
What metrics and models can provide managers with steering control for maximizing the value of their business? This editorial provides some ideas.
Full Citation
Business and Economics Journal
vol.
5
,
(January 01, 2014):
1000e102
.