Authors Marnik Dekimpe, Philip M. Parker, and Miklos Sarvary Format Chapter Publication Date January 1, 2000 Book New-Product Diffusion Models Full Citation Dekimpe, Marnik, Philip M. Parker, and Miklos Sarvary . “Multimarket and Global Diffusion.” In New-Product Diffusion Models, edited by Vijay Mahajan, Eitan Muller, and Yoram Wind, 49-73. New York: Springer, 2000.
Full Citation Dekimpe, Marnik, Philip M. Parker, and Miklos Sarvary . “Multimarket and Global Diffusion.” In New-Product Diffusion Models, edited by Vijay Mahajan, Eitan Muller, and Yoram Wind, 49-73. New York: Springer, 2000.