Miklos Sarvary
- Carson Family Professor of Business
- Marketing Division
- Co-Faculty Director
- Media and Technology Program
- Vice Dean, Executive Education
- Executive Education

- Areas of Expertise
- Marketing, Marketplace Design, Media, Strategy
- Contact
- Office: 747 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study ad blocking, online marketplace design and content bundling on social media. Previously, he worked on user-generated content, online/mobile advertising and media and telecommunications competition. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was also a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM.
- Education
-
Ph.D. (Management), INSEAD, 1996; DEA (Statistics), Ecole Nationale Superieure des Mines de Paris, 1991; B.S. (Geophysics), Eotvos Lorand University, 1990
- Joined CBS
- 2012
All Activities
Why Robots in the Workplace Raise New Challenges for Business
Columbia Business School Expands Technology Initiative
Balancing Act: Consumers Are Willing to Sacrifice Privacy to See Fewer Digital Ads, According to New Columbia Business School Research
Is Facebook Bad for News?
- Case ID
- 200502
Symphony: A 21st-Century Communicator
Should the secure messaging platform Symphony broaden its reach beyond the financial industry?
- Case ID
- 170507
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?
- Case ID
- 140308
Bloomberg LP — More Than the Box?
Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?