Authors N. Dawar and Miklos Sarvary Format Journal Article Publication Date January 1, 1997 Journal Marketing Letters Full Citation Dawar, N. and Miklos Sarvary . “The Signalling Impact of Low Introductory Price on Perceived Quality and Trial.” Marketing Letters vol. 8, (January 01, 1997): 251-259.
Full Citation Dawar, N. and Miklos Sarvary . “The Signalling Impact of Low Introductory Price on Perceived Quality and Trial.” Marketing Letters vol. 8, (January 01, 1997): 251-259.