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Columbia Business School Professors Dante Donati and Miklós Sarvary were featured in the Financial Times discussing their latest research on how AI-generated content is reshaping digital platforms and consumer attention. Their work examines how the proliferation of synthetic media alters competition among creators, impacts platform incentives, and shifts the economics of advertising and engagement. Donati and Sarvary highlight that as generative AI lowers production costs and increases content volume, platforms must rethink curation, quality control, and revenue models to maintain user trust and sustain viable creator ecosystems.
