Nonprofit Marketing: Reviews and Commentary

Abstract

Reviews several books on marketing. "Cases in Public and Nonprofit Marketing," by Christopher H. Lovelock and Charles B. Weinberg; "Marketing for Nonprofit Organization," by Philiph Kotler; "Marketing for Nonprofit Organization," David L. Rados.

Authors: Noel Capon and G. Mauser

Format: Journal Article

Publication Date: January 1, 1982

Journal: Journal of Marketing

Full Citation

Capon, Noel and G. Mauser

. “Nonprofit Marketing: Reviews and Commentary.”

Journal of Marketing

vol.

, (January 01, 1982):

125