Authors Sandra Matz Format Chapter Publication Date January 1, 2016 Book Routledge International Handbook of Consumer Psychology Full Citation Matz, Sandra. “Personality-customised Advertising in the Digital Environment.” In Routledge International Handbook of Consumer Psychology, edited by Cathrine V. Jansson-Boyd and Magdalena J. Zawisza, 656-674. New York: Taylor & Francis, 2016.
Full Citation Matz, Sandra. “Personality-customised Advertising in the Digital Environment.” In Routledge International Handbook of Consumer Psychology, edited by Cathrine V. Jansson-Boyd and Magdalena J. Zawisza, 656-674. New York: Taylor & Francis, 2016.