Authors Baohong Sun and Vicki Morwitz Format Journal Article Publication Date January 1, 2010 Journal International Journal of Research in Marketing Full Citation Sun, Baohong and Vicki Morwitz . “Stated Intentions and Purchase Behavior: A Unified Model.” International Journal of Research in Marketing vol. 27, no. 4 (January 01, 2010): 356-366.
Full Citation Sun, Baohong and Vicki Morwitz . “Stated Intentions and Purchase Behavior: A Unified Model.” International Journal of Research in Marketing vol. 27, no. 4 (January 01, 2010): 356-366.