Stated Intentions and Purchase Behavior: A Unified Model

Authors: Baohong Sun and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2010

Journal: International Journal of Research in Marketing

Full Citation

Sun, Baohong and Vicki Morwitz

. “Stated Intentions and Purchase Behavior: A Unified Model.”

International Journal of Research in Marketing

vol.

27

, no.

4

(January 01, 2010):

356

-

366

.