Strategic Account Strategy

Abstract

Strategic Account Strategy is designed to help corporations and businesses develop key/strategic and global account programs, and for individual key/strategic and global account managers to develop strategy and action programs for individual accounts.

Authors: Noel Capon

Format: Book

Publication Date: January 1, 2011

Publisher: Wessex Press

Full Citation

Capon, Noel

. Strategic Account Strategy.

Bronxville

Wessex Press

, 2011.