Authors Bernd Schmitt Format Chapter Publication Date January 1, 2003 Book Handbook of research in international marketing Full Citation Schmitt, Bernd. “From traditional features-and-benefits marketing to experiential marketing.” In Handbook of research in international marketing, edited by S. Jain, London: Edward Elgar, 2003.
Full Citation Schmitt, Bernd. “From traditional features-and-benefits marketing to experiential marketing.” In Handbook of research in international marketing, edited by S. Jain, London: Edward Elgar, 2003.