Authors A.J. Crum, D.J. Phillips, J.P. Goyer, Modupe Akinola, and E. Tory Higgins Format Newspaper/Magazine Article Publication Date January 1, 2016 Publication PLOS ONE Full Citation Crum, A.J., D.J. Phillips, J.P. Goyer, Modupe Akinola, and E. Tory Higgins. “Transforming Water: Social Influence Moderates Psychological, Physiological, and Functional Response to a Placebo Product.” PLOS ONE. January 01, 2016.