Abstract
A multi-site, multi-source research methodology is suggested for scholars of corporate strategy in order to attain generalizability and statistical significance in reporting findings while not losing the nuances and understanding of each firm's environmental context.
Full Citation
.
“Using Hybrid Research Methodologies for Testing Contingency Theories of Strategy.”
Research Methodology in Strategy and Management
vol.
5
,
(January 01, 2009):
121
-136
.