Authors Tina Kiesler and Vicki Morwitz Format Chapter Publication Date January 1, 2001 Book European Advances in Consumer Research Full Citation Kiesler, Tina and Vicki Morwitz . “What are the Chances? Biases in the Assessment of Probability and Risk.” In European Advances in Consumer Research, edited by Andrea Gröppel-Klein and Franz-Rudolph Esch, 1952001.
Full Citation Kiesler, Tina and Vicki Morwitz . “What are the Chances? Biases in the Assessment of Probability and Risk.” In European Advances in Consumer Research, edited by Andrea Gröppel-Klein and Franz-Rudolph Esch, 1952001.