Authors Tina Kiesler and Vicki Morwitz Format Chapter Publication Date January 1, 2001 Book European Advances in Consumer Research Full Citation Kiesler, Tina and Vicki Morwitz. “What are the Chances? Biases in the Assessment of Probability and Risk.” In European Advances in Consumer Research, edited by Andrea Gröppel-Klein and Franz-Rudolph Esch, 1952001.
Full Citation Kiesler, Tina and Vicki Morwitz. “What are the Chances? Biases in the Assessment of Probability and Risk.” In European Advances in Consumer Research, edited by Andrea Gröppel-Klein and Franz-Rudolph Esch, 1952001.