When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Authors: Pierre Chandon, Ronn J. Smith Ronn J. Smith, Vicki Morwitz , Eric R. Spangenberg, and David E. Sprott

Format: Journal Article

Publication Date: January 1, 2011

Journal: Journal of Consumer Research

Full Citation

Chandon, Pierre, Ronn J. Smith Ronn J. Smith, Vicki Morwitz , Eric R. Spangenberg, and David E. Sprott

. “When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms.”

Journal of Consumer Research

vol.

38

, no.

3

(January 01, 2011):

420

-

430

.