Why management scholars must intervene strategically in the management knowledge market

As the transition into the new millennium is made, the management knowledge industry is evolving in a way that will make it increasingly difficult for management scholars to have an impact outside academia. However, this tendency is not inevitable. Management scholars can turn their analytical techniques onto the management knowledge industry itself. They can clarify the position of management scholars in this industry. They can make strides to understand their competitors on the supply side of this industry. They can also make strides to better understand consumers of management knowledge. Such understanding would not only be useful on theoretical grounds, but also important on pragmatic grounds. It would enable management scholars who are interested not only in understanding the world of management but also in shaping it, to understand how they can influence the creating of a better management knowledge industry and play a more important role within it.