Abstract Here's the newest way to grab competitive advantage: Figure out how profitable your customers really are. Authors Geoffrey Colvin and Larry Selden Format Newspaper/Magazine Article Publication Date September 30, 2002 Publication Fortune Full Citation Colvin, Geoffrey and Larry Selden . “Will This Customer Sink Your Stock?” Fortune. September 30, 2002.
Full Citation Colvin, Geoffrey and Larry Selden . “Will This Customer Sink Your Stock?” Fortune. September 30, 2002.