Lauren Genender

I am an MBA student in the Class of 2027 with a focus on entrepreneurship, consumer behavior, and strategy. Before joining CBS, I worked in Programmatic Search Intelligence within the AdTech industry, where I leveraged search data to capture real-time consumer intent and led advertising campaigns for brands like Coca-Cola, Hulu, and Amazon. Alongside my full-time position, I also consulted for emerging brands in New York and Europe, strategizing across e-commerce growth and digital strategy.