Digital Future

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally.

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

During a conversation hosted by Columbia Business School’s Distinguished Speaker Series, the multinational retailer’s Chief People Officer shared how leaders can use AI and people-first strategies to drive workplace innovation and resilience.

During a Columbia AI Summit satellite workshop, faculty shared cutting-edge research on the opportunities and challenges of AI in business decision-making.

Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.

The Digital Future Initiative kicked off its BIZTech Lectures series with a discussion exploring AI’s impact on business operations, financial efficiency, and technological adaptation.

In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.